Accountants in Australia need to have an up-to-date SEOptimized website with all the accounting firms’ business information on the homepage.
A well-designed website conveys expertise and trustworthiness. Thus it can help attract accounting clients.
Apart from having a personal blog, YouTube channel, or Twitter handle, a website is an essential marketing tool for any professional accountant.
Website is one of the first things people will see when looking for your service. If your website is unorganized and doesn’t accurately represent your company, people will assume your business to be substandard or fake.
There are many things to do to have a good accounting website that converts.
This article is to help you make your accounting and CPA website better.
We will focus on making a good homepage, content, and SEO for your accounting and CPA website.
This article will also talk about how accountants should structure their website for conversion, sales, and traffic from Google.
CPA website solution: How to structure your accounting firms website(Australia)
One of the most important things attracting and retaining accounting clients is a well-structured and designed website for accountants/CPAs.
What are the best practices to structure and design your accounting firm website?
CPA site solution: Checklist for designing your accountancy website:
Below are the best web development and design practices for Australian accountant/CPA websites.
Create an easy-to-use navigation menu:
Australian accounting websites should have good site navigation and a sticky menu with important links to different pages.
The navigation menu on a website should be intuitive and streamlined.
The menus in your header should be easy to read and include a search function, as well as a link to the homepage, pricing, and contact pages.
You should also create a footer link to the most important pages on your website.
A good site structure will help Google spiders easier access your website and human beings.
Link to and from every page on your website to help people navigate easily and reduce bounce rate.
Your website menu should be sticky alongside your pricing page link. This strategy for modern web design helps in conversion rate optimization.
Your website is your one of the most valuable marketing tool. It’s the first impression visitors have of your company, so it’s important to make a good one with good site navigation.
Have information about your accounting website on your homepage and other pages
It’s not good enough to have an accounting firm website. To make the most out of your resources, you need to convey your business’s benefits.
This means having plenty of information available on each page of your site.
For example, if you have an accounting website already designed, you should include the benefits of using your service on your homepage to convince your audience.
Your homepage should also show your accounting prospects why your business is the best and why you’re better than your competitors.
This will convince them to become your customers.
Contact form is a very important aspect of your accounting/CPA website design
Your accounting firm’s website must have contact details to generate leads and sales.
The best way to reach out to potential customers is through the power of your website’s contact form.
Include your accountancy business contact details (either on the homepage or as a separate page on your accounting website).
Social proofs are crucial in website design for accounting firms.
Customer acquisition is the key to any business.
Social proofs are essential for the acquisition of customers. Social proofs are content on your site that showcases what other people are saying or experiencing about your business.
It shows your service is beneficial and entices prospective customers to become your customers.
There are many ways to utilize social proof.
Below are some strategies to leverage in your website design processes for accounting firms in Australia!
1. Testimonials: Personal opinion or testimonial is when people express their personal experience with a product, service, or company. It is often a written review or video testimonial. Include reviews and testimonials from happy clients to win new customers(video works best).
2. Number of users: People will be more inclined to do something if they know others are doing it.
3. Trusted by: You can mention trustworthy companies that recommend, partner with you, or use your products or services as social proof.
When building any website for accountants in Australia, we always use social proof on your sales and homepage page to convince your prospects.
Let’s design your accounting website.
Social media links are important for your accounting website:
As the digital world has grown, so the needs of social media platforms. It’s important to include footer links to your company’s social media profiles on your website to keep your audience engaged and nurtured.
This way, you can increase brand awareness, interact with customers and find new leads off your website when on social media.
Have an explainer introductory video about your accounting website
You will want to include a short video explaining your accounting practices on your homepage when designing your website.
Give a brief overview of what the website does and how it can benefit business owners or potential customers.
When potential clients come to your homepage and see a video that illustrates how your product or service solves their problems, they are more likely to do business with you.
The conversion rate of your accounting website will be higher with an introductory and demo video
Build email lists from your homepage
Your homepage is a valuable piece of real estate on your site. Use it to collect email addresses from potential customers and follow them up.
Building an email contact list is essential for your accounting website and also an effective way to communicate with your customers.
It’s one of the most popular marketing channels for generating leads and driving traffic to your accounting website.
– Email marketing helps in generating leads, sales, and increasing conversions
– Your email contact list is valuable and lucrative because you have control over your list. You can send them mail anytime anywhere.
Backup your service with a money-back guarantee to build trust
Without trust, your accounting business wouldn’t survive for long.
Offering a money-back guarantee can help convince your customers to patronize you and build trust between you and them.
Trust is essential in converting prospects to customers on your website.
Use your brand color through the website design processes.
Choosing your branding colors is an important decision when designing any website for an accountant.
Color influences how people perceive your brand, and it can have a huge impact on the emotions they experience while visiting your site.
We’ll always design your accounting website according to your brand color.
Create important pages for your CPA website:
Your CPA website should have pages for;
- Terms of condition
- About us
- Contact us
- Pricing plans
- FTC disclosure(if applicable)
- Our roadmap (if applicable)
These pages make a good overview of your company. They show your business offers, where it operates, and more about the company.
Your website looks authentic and professional with these pages.
When designing an accounting website, ensure to include the pages above.
The responsiveness of your accounting website is a critical aspect of website design.
A responsive website design ensures the website works seamlessly on any device, meaning your customers can access your message without hassle.
You’ll need to develop for all devices, including desktop computers, tablets, and smartphones.
We can help you develop a responsive accounting website that adapts to all screens.
Every CPA website should be SEOptimized and user-friendly.
As a CPA, you always want to ensure your website is SEOptimized with a good user experience in mind.
With the help of our agency, we can make sure your site is optimized for both search engines and visitors alike. Our company will also make sure that your website is mobile-friendly and can be accessed by people on any device.
Every website that’s optimized for SEO and users should have;
- 1: Good on-page SEO signals,
- 2: HTTPS protected website against hacks,
- 3: Keyword mapping on Various pages,
- 4: Strategic internal linking,
- 5: Easy navigation menu,
- 6: Sleek and appealing web design user interface and user experience.
What are the best accounting websites?
Looking for the best website for accounting firms or accountants?
Below are some of the best websites for accounting questions and information.
- The National Society For Accountants (NSA)
- The Economist.
- Accounting for Management,
- Accounting Coach.
- The MIT Sloan School Of Management.
- The Blunt Bean Counter.
How much does it cost to design an accounting website?
The cost to design an accounting website varies depending on the complexity of the site.
However, we ensure to deliver the best at an affordable price.
What are the benefits of hiring an agency to design your accounting website?
The essential benefit of purchasing service for your CPA/accounting website is that you will have everything done for you.
Summary of “website design for accountants.”
This article discusses important strategies to implement when designing an accounting website. A good website should be tailored to your business type.
Also, your accounting/CPA website needs to be easy to navigate.
Contact us for CPA website solutions for accounting firms if you’re in Australia.