Older Building Companies ‘Overtaken’ as SEO Dominates the Building Market

by | November 9, 2021 | SEO | 0 comments

We’re seeing an influx of younger building companies use SEO to disrupt established businesses

In the building industry, you might think word of mouth is the most important factor behind who gets leads for new houses. But the reality, is that the most successful builders in Australia are those with the best SEO strategies – those without, being left behind.

From New South Wales to Western Australia, those with significant online reach are taking a huge portion of the new housing market.

“In many cases, older home builders have been overtaken by those who win at search engine optimisation.” Said Tom Wilson from Better Marketing Results.

This is because more buyers are looking for their homes online, before they think about visiting their estate agents.

Why are Older Building Companies Being Beaten By Younger Ones with SEO?

Younger companies in the building and construction industry are getting leads from Google. They are more flexible and agile, and ultimately have better SEO strategies.

This is pushing the older builders out of the game.

“SEO is really about having a strategy, and knowing how it works is important” says Tom Wilson

Older companies are using outdated marketing material that doesn’t capture buyer attention, while younger companies are getting highly targeted traffic directly to their site. They also understand what content is working best for them, and this allows them to optimise their website.

If you’re a builder – this is why you should use SEO

If you are looking to get on top of your game in the building industry, it is essential that you start using SEO.

This gives you the ability to tap into huge volumes of buyers online – right at your fingertips!

Most importantly, if you don’t – someone else will.

“Real estate agents are telling us that their clients are asking for builders with web pages, and they’re not getting what they want. So the real estate agent has to find another builder.” Says Tom Wilson

If you have a website, but aren’t sure how effective it is for your business – contact us to find out more information on how you can get more leads for your business.

But What Is SEO For Builders?

SEO for builders is the process of ranking highly on Google Maps, Google Local Pack, Realestate.com.au and other websites so that potential buyers are more likely to find you first. By doing so, people who are looking for your services, find you easier.

“The younger generation are looking for their housing online, and when they find it with the old school home builder that hasn’t optimised their website or social media, then that’s when people go elsewhere.”

Of course, not all builders have the capacity to perform SEO themselves, which is why its important to find a company that can assist you.

“Most people don’t have the time or the skills required to keep their website and social media at the top of Google rankings.”

How Can You Get Help With SEO For Builders?

Better Marketing Results is a company with a track record of helping clients get great SEO results.

When it comes to building homes, consumers are always looking for the latest designs and prices, with many builders often missing out on their share of the market.

“Most old school homebuilders think it’s about what they build today, but when you look at what people are searching for in Google – only homes under $500K are selling well.”

With a lot of companies concentrating heavily on SEO, the increases in online search have been staggering. The number of searches for homes, in particular, has increased by twenty-five percent. In 2014 there was a 12% increase in the number of people who had researched homes online before visiting an agent.

The obvious advantage of SEO is that, when done right, it can bring you more leads than any other method. That’s why its important to work with the experts in this field.

Better Marketing Results is a company with a track record of helping clients get great SEO results.

How Much of a Budget Should a Builder Use for SEO?

When considering how much a builder should spend on SEO, consider the amount of time that it takes to properly implement SEO.

“The first cohort of companies who went down the path of SEO spent 10,000 hours building their website – compared with 500 hours by other builders.”

It pays to work with someone who knows what they are doing when it comes to marketing online. It could make all the difference to your business.

So engaging a specialise SEO for builders service provider like Better Marketing Results will save you money, and your money will go further.

Under this method, we have packages that can all be found here in our SEO pricing page. We recommend the basic package of $1499/mo. With the package, we can get you leads in under a year.

Imagine even getting one house build or renovation within 6-12 months. For spending around $7 or $8k, you’re getting a project worth hundreds of thousands. And that’s just the beginning of the process – what comes much later is even better.

By doing this, you’re using the exposed weakness that older more traditional building businesses have. They don’t have the time or money to focus on online marketing.

We want people to start thinking of us as the first port of call for building and construction.

Check out our SEO Growth Case Study Below:

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If you’re interested in getting results like those shown above, message us here or on Facebook.

If you’d like to speak to someone, call us on (07) 3074 9533. We look forward to hearing from you soon!

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