What is Dental marketing?
Marketing for dentists is what you do to broaden the reach of your dental practices. Some of these practices are untapped strategies requiring small effort or capital, while others are a large budget.
Dental marketing strategies for dentists include advertising, public relations, social media marketing, search engine optimization (SEO), press releases, local marketing, traditional marketing, and other digital marketing strategies.
Marketing for dentists is the business transaction of advertising your dental practice to increase revenue through new patients seeking care.
Dental marketing strategies for patient acquisition can also be done through various channels, including but not limited to broadcasting on TV or radio commercials, print ads in newspapers or magazine advertisements.
We will discuss different dental marketing strategies to help dentists in customer acquisition.
Let’s get started with the best marketing tips for dentists.
Market your Dental practice with the strategies below
The marketing practices below will be divided into two groups.
A – Traditional And Local Marketing
B – Digital And Internet Marketing
- Traditional and local Marketing for dentists
- Traditional marketing is still very relevant for local businesses. Traditional marketing can be very cost-efficient for small businesses. Yet, it’s more expensive than digital and internet marketing.
Newspapers and magazines marketing for dentists
The dentist’s base is local, and your dental marketing practices should also be localized.
Localization of dental marketing is imperative for increasing your dental practice’s visibility and performance.
Your dental practice marketing should be tailored to your specific community, and the content and images on it should reflect the local culture and environment of your region.
Advertising in a newspaper or magazine can be a good idea for generating qualified patients in your area.
You can target potential patients by location and other factors such as age, gender, ethnicity, income, and profession.
If you need help creating an advertising campaign for your dental practice, contact us today.
Radio broadcasting is a popular way to connect with customers within your region.
Your dental practice marketing involves treating patients in your area, and your dental marketing strategies should be hyper-targeted to a local audience in your area.
The number one thing you can do to grow your dental practice is advertising your business to your area’s people.
The primary way to do this is by using a radio broadcast. This has proven to be an effective strategy for attracting potential patients in your Geolocation.
Television advertising is an effective marketing strategy for dental practice marketing because it is so effective that you can convey a message to many people at a time.
With TV ads, you can attract new patients by explaining how improper tooth hygiene could hurt an individual’s overall health to increase their interest in your business.
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The strategy above is one of the best marketing tips for dentists.
Local community and conference teaching
You can help build your knowledge and expertise by teaching proper tooth hygiene in local universities, elementary schools, conferences or webinars.
With the help of your dental care team, you can provide your patients with the relief they need and the knowledge to be empowered about their oral health.
In return, people with dental concerns will seek your attention, and most people are likely to recommend your business to anyone that needs dental services through word-of-mouth marketing.
Free consultation to your patients and prospects
Offering a free consultation is a perfect way to build a sustainable relationship with your patients and prospects. It also helps drive customer loyalty for your business.
A dental patient will be more likely to come back if they have been satisfied with their experience.
A prospect will be more likely to buy from you if they know you are willing to take time out of your day to consult with them for free.
In the medical field, consultation is often seen as one of the essential parts of a treatment plan because it allows doctors to understand what a patient wants and needs to provide an appropriate service.
Free offers are a strategic way to attract potential clients.
When you offer free dental consultations in your local community, you stand a chance of monetizing your skills by providing a solution to anyone you consult.
- Internet and Digital marketing for dentists
- We are in the web 3.0 age, and the internet is one of the primary sources for information. It’s why dentists need to have a website and invest in dental internet marketing. Marketing on the internet is indispensable because it’s so easy to get lost in your industry without a website. This section will cover the best digital marketing strategies for dentists.
Social Media Marketing For Dentists
Social media will enable you to engage with their audience and convert potential patients into loyal customers.
Social media marketing is a powerful tool for dentists who want to reach out to more people and get their message across faster. It is a cost-effective way of reaching out to your clients, patients, and potential patients when budgets are tight.
Dentists can also use this platform for finding new leads or referrals from their social media fans who actively promote them by sharing and commenting on their posts.
Social media is an excellent way to communicate with patients and develop a personal connection with them.
Communicating with your followers will help foster a more substantial social media base. You can get to know them better and get feedback from them, making it a lot easier to adapt your dental practice for their interests.
Marketing strategy for dental clinics should aim at building a good relationship with patients and prospects.
Influencer marketing for dentists
Find local influencers in your industry to help expand your dental business reputation.
Local influencers in the dental industry can be very beneficial to your dental practice. They offer a way to reach more people and create a positive impression about your company.
You can use them in various ways: run promotions, spread the word about new products, and more.
Partnering up with influencers in other parts of the world can help you recruit more patients.
But for local influencers, their promotion will be more inclined to help you get more visits to your local business address for patients in need of dental needs.
SEO for dentists
National SEO and local SEO have one thing in common.
However, the main difference is that national SEO involves ranking for different terms in different regions, while local SEO intends to rank for local keywords within your Geolocation.
Utilizing both of these methods will allow your dental marketing practices to be more effective.
Although the internet and SEO have been a massive success for many businesses, it can be challenging to rank highly on search engines for some keywords as competition increases in the dental niche.
But it’s most important to focus on local SEO as dental services is a local business that involves physical interaction.
The right SEO strategy can help you get your dental company ranking high on Google, allowing you to grow your customer base.
You will need a dental SEO expert or dental SEO marketing company to help you curate your marketing campaigns for your dental clinic.
Content marketing for dentists
Content marketing can be in different forms – blogging, vlogging or video blogging, podcasts, infographics, social media posts, and more.
As a dentist, you need to leverage content marketing to educate your prospects and patients – because even if they consume the content once, the power of content marketing will make them more willing to trust your recommendations.
You can be sure that your customers will share your content, which attracts new patients. Share value with your audience.
Below are the best types of content marketing strategies that you can use to promote your dental company.
*Audio and video podcasts – Podcasts have been around for a while and are becoming more advanced than ever. Many people are making use of this technology nowadays by closely integrating their podcasts with Facebook new rooms or discussions with Apple Podcasts to talk about their practices.
*Blogging- Blogging is a content marketing strategy to create awareness and educate your audience through blog posts or articles. Create a blog where you write about your dental practice and grow your community online.
*Video marketing for dentists- With YouTube quickly becoming one of the most popular video marketing and advertising platforms. It’s no wonder dentists and dental practitioners are turning to this platform to educate and solve issues. Video is a helpful marketing tool for dentists – Utilize it.
Email marketing for dentists
The money is on the list. Over 70% of the people that visit your dental website will never return.
What do you do then?
Collect the email addresses of anyone that visit your dental website.
Email marketing is one of the most cost-effective ways to promote your dental business. You can reach a vast audience and have complete control over who subscribes to your emails.
You can include different content such as blog posts, videos, and social media post links to increase engagement, reach, and conversion.
You can offer other services to your dental patient subscribers to increase your revenue.
Some might include a discount card for access to other health services, certificates of oral hygiene, and more.
You can’t afford to lose the benefits of email marketing and automation if you’re a dentist.
PPC for your dentist
Google Adwords and Microsoft Bing Ads are the best ad platforms to leverage for your dental marketing and advertising.
With these advertising companies, you can target keywords that are inclined towards the direction of your target audience.
You can target keywords like “dentists in Brisbane” to acquire patients in Brisbane and not every part of Australia.
This strategy is effective because it allows you to target local keywords your prospects search on Google and Bing.
PPC (pay-per-click) ads are great. What makes PPC one of the best marketing strategies for dentists is that your ad displays when your prospects search for your keyword or a related keyword in Google/bing, making it easier to acquire qualified patients.
PPC allows dentists to target a local keyword and showcase their offerings before their target audience.
Facebook ad is the biggest social media advertising company in the world. With Facebook, you can run dental Facebook advertising for your dental clinic.
If you’re a dentist, it’s essential to run a remarketing ad campaign on Facebook to attract the lost or missing audience.
With Facebook pixel, you can retarget and remarket to anyone who visits your website, even if they can’t find your business again.
This is because you have their identity stored in your pixel code which allows you to find them on Facebook easily.
Website Design for dentists
As a dentist, you need a website to make your business professional.
Websites can be a great way to promote your dental business and make it more authentic. CMS like WordPress makes it easy to design and maintain your website. You can create a professional-looking website in as little as an hour!
Most importantly, your dental practice should not have just a website but a navigational website that’s user and SEO-friendly.
Your site should have a good architecture that will increase the satisfaction of your visitors, as well as Google’s crawlers.
Dental website marketing entails good UI and UX website design, and your website should align to that.
Marketing your dental practice using good site architecture will help you convert more leads to sales.
Conclusion: Online and traditional marketing for dentists
Do you have an Integrated internet and traditional marketing strategy for your dental practice?
If you are a dentist, you need a robust marketing strategy for your dental clinic because the dental industry is very competitive.
Your dental practice is a business, and all businesses need a marketing strategy.
Are you struggling to keep up with the latest marketing trends for dentists?
Do you feel like the marketing strategies you’re using are outdated?
If so, you might be interested in our digital marketing strategy for dentists.
As an owner of a dental clinic, you likely understand the importance of developing a marketing strategy that can help you grow your business.
Unfortunately, if your strategy is outdated, it might not be effective.
Every marketing plan for dentists should be well strategized.
Let the “Better Marketing Results” take care of your marketing for your dental company today.