Kava is now allowed in Australia, how do you Market for it?
Kava was a no-no in Australia until December 2016. It was banned here and around the world due to its ‘unpredictable’ affects on the human body. However, since going through rigorous testing and being placed under a specific license, kavas from a specific country can now be imported into Australia. This new move has proved to be a positive one for the kava market in Australia, as it will allow kavas from trusted origins to hit our shelves.
In this article we want to talk about Kava and its potential uses of being marketed for it in Australia. We at Australian Kava want to provide you with all the information you need when it comes to Kava.
Let’s get down to business
So, let’s start off by getting down to business and talking about how kavas are being marketed for in Australia. As this is a new thing for Australia, there is really no set rule or regulation on how it should be done. However, what we can do is take a look at how it is being done in other countries that have had kava for a longer time period.
When it comes to advertising and marketing kava, many companies are using the same strategy: they are targeting the health and wellness market. Kava is being pitched as a drink that can help to relieve stress and tension, as well as promote relaxation. It is also being marketed as a drink that can improve cognitive function and memory. Then when people go to buy Kava in Australia, they might see some of the marketing that is coming from those firms. This could be around the health aspects of Kava, or simply marketing based on how kava makes you feel relaxed.
Another strategy that is being used when it comes to marketing kava is by targeting the social media market. Companies are doing giveaways and providing free samples in order to get people interested in the product. Kava Australia are doing this as well, but also want to develop a strong online community around the product and encourage people to share their kava experience with others. We market towards those who already use it and then try and convince them to buy direct from us so that we can keep our costs low and pass those savings onto them.
So, what can you do when it comes to marketing kava in Australia? The best bet is to look at how other countries are doing it, and then try and tailor that to the Australian market. Be sure to use a mix of advertising and marketing strategies, as this will be the most effective way to reach consumers. And lastly, try and create a strong online community around the product to build up brand loyalty.
This is not an exhaustive list of ideas, but should give you a good start when it comes to marketing Kava in Australia. If you’re looking for Buy Kava Australia , then head on over to Australian Kava.