SEO for accounting firms in Australia [4 Best Effective strategies for accountants in Australia]

by | October 31, 2021 | SEO | 0 comments

Seo for accounting firms in Australia!!! The world of SEO is changing fast. The search engine algorithms are getting smarter by the day, and you need to keep up with all the latest SEO best practices to stay ahead in your accounting industry to beat your competitors. This article will help you with that.

It will introduce you to a few powerful SEO strategies that can get you ahead of other accounting companies in Australia.

Many people use search engines when they need information or when planning a buying decision. 

If your accounting company has zero traffic from Google, Your company has little chance of succeeding, or you have a big budget for advertising on different platforms.

What is search engine optimization?

Search engine optimization is all about user experience. However, most people think it’s about Google and other search engines. 

It’s about doing what Google loves, to please users of its search engine.

When people are not happy with the content they see on search engine result pages, they’ll stop using it.

That being said, for your accounting company to be seen by people on search engine result pages, you need to optimize your website and blog posts for a good user experience.

Accountant SEO Tips For Accounting Firms In Australia

There are over 200 ranking factors Google utilizes in their ranking algorithm. The SEO tips for accountants below are among the most influential Google ranking factors you can leverage to rank your keywords on google.

How Do Accounting Firms in Australia Succeed With SEO Strategy?

Our SEO tips for accountants below works for any accounting firm in Australia. Below are the best SEO accounting practices that will help you increase your visibility on Google.

1: Create SEO and user-friendly content

Seo for accounting firms in Australia. Content is king

Content is king! Without any content on the web, there would be nothing like search engine optimization. 

That’s to show the importance of content marketing in your SEO strategy.

Writing an article is not the same as writing SEO/User-friendly content.

When it comes to search engine rankings, Google uses different search engine ranking signals along with the context and content in your blog posts to determine your position in SERP(search engine result pages).

For your SEO campaign to be successful, you need to understand what people search on google and create content that targets your audience in Google result pages.

That takes us to “Keyword Research” and search intent optimization.

  • Keyword Researching: What is keyword researching in SEO?

Keyword research is the process of finding keywords to use in your articles to make them more relevant in search engines and generate traffic organically.

There are many ways you can find keywords. 

One way is to find keywords and phrases that relate to your content using the autosuggest google engine, people also ask boxes and the related searches in the Google result pages. 

Another way is to use SEO keyword research tools like Google Adwords, Semrush, Writerzen, Ahrefs, or Ubersuggest.

The next thing to do after gathering these keywords is to optimize your blog post for the terms.

  • Keyword Mapping: What is keyword mapping in SEO?

Keyword mapping is a way of organizing keywords in your blog post for high search engine rankings on Google. Keyword mapping aims to use the best words and phrases for a given topic that best offer opportunities to rank well on Google.

Below is how to do SEO keyword mapping for an accounting company website in Australia.

Given that you are trying to rank for this keyword in Australia => SEO for accountants.” <=

Your first step towards optimizing for that term is to do keyword research to see how people search for it and its related terms. This research will help you find keywords you can map around your content, telling search engines which search terms are related to your blog post.

Use keywords relevant to your primary keyword(SEO for accountants) since these keywords are more likely to generate traffic.

Most importantly, since your target audience is “Australian accountants,” you need to niche down your topic by specifying the location of your target audience in your content.

Something like this => “SEO for accountants in Australia, SEO for accounting firms in Australia, How to do SEO for accounting firms in Australia.”

Why is it important to include the location of your target audience?

Google will more likely show your result when people in Australia search for “SEO for accountants, accountant SEO, SEO for accounting firms.

Google uses the searchers’ location to personalize content for them.

Where should you include your keywords in your blog post?

Your keywords should be in your;

  • Headline or blog post title,
  • Body of your content,
  • Sub-headings(h2-h6),
  • Meta description,
  • Alt tag. Also known as an alternative text for images. It’s a set of text that describes what an image is for Google and vision-impaired users.

Read more: How to measure your Contents Return on investment (ROI).

2: Build authoritative backlink

Accountant SEO in Australia

Backlinks are among the most important ranking factors Google and Bing use to rank content on search engines.

Backlinks count as points to content on Google. Pages with more backlinks tend to rank higher than those without or fewer backlinks.

Yet, all links are not equal.

However, to take full advantage of this ranking signal, you need to get;

  • A do-followed backlink,
  • Backlink having your target keyword as an anchor text,
  • Backlinks from authoritative websites/pages

3: Optimize your website for users experience to rank your accounting company in Google

Websites are ranked in search engine results pages by algorithms that are influenced by user experience. 

To generate organic search traffic, you should optimize your website for users’ experience and provide relevant and accurate information about your company and industry.

Below are some of the ways of optimizing your site for a better user experience. These include:

  • Providing relevant and accurate information on the page
  • A clear navigation site structure
  • Fast page loading web pages
  • High CTR on SERP
  • Low bounce rate
  • High time on site
  • More page views per session

Read more: The importance of mechanic SEO strategies.

4: Improve your site structure

Accountant SEO in Australia. Improve your Site architecture

To some extent, the design of your website will depend on your company’s needs.

If you are an accounting firm, you need to ensure that your website architecture is SEO/user-friendly to make it easy for search engines and users to navigate your website effectively.

If Google bot can’t access or crawl your website, it will barely rank on google. And if users find it difficult to move from one page to another, you will lose traffic and sales from potential clients.

To make your website crawlable by search engine bots, you need to interlink your website effectively by leveraging internal links.

Internal links are links within your website. I.e., links from one page on your accounting website to another page on your website.

When there’s no link connecting another page from your website or another website, the page is considered an orphan page.

An orphan page has no direction or link to which crawlers or people can follow and visit the page; This is a negative experience that makes your SEO efforts ineffective if not addressed.

You can fix this by linking to and from every web page on your accounting website.

To make it very easy for crawlers and users, include these pages below in your accounting company website navigation menu and footer links;

However, you should ensure that you link to specific pages from your blog posts and other pages to improve your site architecture and navigation.

Internal linking is one of the most effective SEO strategies accounting firms in Australia can leverage to rank on google.

Many studies have shown the effectiveness of internal linking in our SEO campaign. 

You shouldn’t neglect it because it is among the best SEO practices.

Bonus: Leverage Local SEO

One of the best SEO practices is utilizing local SEO for local businesses. Local SEO is crucial for businesses with a physical location. 

A successful local SEO strategy can generate qualified leads and traffic to your company’s location by optimizing your GMB listing for your target location and your niche.

Read more: Dental SEO; How Dentists can increase their visibility with Dental SEO strategies.

FAQs: SEO For Accountants In Australia

  • What Is Search Engine Optimization(SEO) Accounting?

Search engine optimization for accounting industries is the process of increasing the online visibility of an accounting website in the search engine’s organic search results for keywords your potential clients are searching on search engines.

It includes both technical, on-page, off-page, and local SEO strategies to boost your rankings on google.

Do Accountants Need Search Engine Optimization?

Yes, accounting firms need search engine optimization to generate organic traffic from google and other search engines. SEO can effectively help accountants increase their visibility and generate more leads from search engines.

The searches for accountants are increasingly competitive because it’s a lucrative niche. 

This means that if your business doesn’t have the budget for search engine optimization, there is a slim chance for your accounting website to be visible on the web.

You need SEO services to help you reach more people. 

Hiring an SEO agency will also allow you to stand out from your competitors and show up higher on search engine results pages (SERPs).

It is crucial to hire an expert SEO agency with experience that knows what they are doing.

Get in touch with us today for SEO services that work.

Why Do You Need to Care about SEO for Your Accounting Business?

It’s important to know the value of search engine optimization for your accounting business. 

Whether you are a small accounting firm or an enterprise-level company in Australia, your business has many benefits if you optimize your website for users and search engines.

A qualified online search engine visitor is more valuable than a walk-in visitor from other traffic channels because SEO traffic has the highest conversion rate of all traffic sources. 

Again, SEO traffic is recurring. That’s a significant reason to leverage SEO for your accounting business.

Contact us today for a free SEO audit and consultation for your accounting business.

Conclusion: Effective Search Engine Optimization Begins with a Strong Marketing Strategy

While the process of SEO may seem daunting, it can be broken down into manageable steps. 

The first thing to do is determine your business goals and the audience you are trying to reach.

Developing a buyer persona and a content strategy that speaks to that audience will be easier once you clearly understand who you want to speak to and what they want.

Contact us today for accounting SEO.

SEO services for accountants in Australia

Below are services we offer to accounting firms in Australia.

  • SEO audits,
  • Backlink building,
  • On-page SEO,
  • Off-page SEO,
  • Technical SEO,
  • Traffic from search engines,
  • Leads from search engines,
  • Sales generated through search engines,
  • SEO web design,
  • Seo for

Want to grow your customer base?

Click this link to >> Contact us today for an effective SEO campaign that works!!!


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