Category: Social

In 2001, when Steve Jobs introduced the first iPod to the World, he didn’t pull it out of his jeans pocket and say, “The iPod. A 5GB MP3 player”. He said, “The iPod. 1,000 songs in your pocket.” : marketing

In 2001, when Steve Jobs introduced the first iPod to the World, he didn’t pull it out of his jeans pocket and say, “The iPod. A 5GB MP3 player”. He said, “The iPod. 1,000 songs in your pocket.” : marketing

[ad_1] Youngme Moon wrote a great book about this called ‘Different – Escaping the Competitive Herd’. It’s been a while since I read it, but one of my main takeaways is that you can easily lose yourself in summing up features that may seem very...